WithU

Problem

Duration: 1 Year

People think about their loved one all the time but it is very rare they share the feelings with others. Some of them are grieving alone and others is suffering complicate grief syndrome (CG) usually feel an exert amount of sadness, anxiety, feeling of emptiness, guilt, or helplessness.

These people need love and support from the family but it is very rare people notice what they need in order to help them.

My research is going to let people who lost their loved one to open themselves by sharing the memories with others so they can get support and the love from their families.

My Role: Idea Generation, UX Research, Wire Framing, Prototyping, Brand application, UX Design, Ui Design, Visual Design, Product Strategy, Storyboarding, Sketching, Competitive analysis, User Testing, Stakeholder Presentation, Photo collecting.

Method/Tool: Illustrator, InDesign, Adobe XD, Google Survey, Interview, Brush, Frame, Painting Material, and Decoration Materials.

Research

Statistics

According to my research on Google survey. I asked 21 participants questions about their relationship with the family after they lost their someone.

In my research, I found that 91.7% of people say they misses their beloved but only 12.5% of people who wants to talk about the stories or memories of the deceased.

In other words, people think about their love all the time but it is very rare they share the feelings with others.

Competition

Picture Resource: Google

Facebook

Facebook is the most popular social media that connecting people together. The users of this app is able to post pictures, make comment, and share the memories with each other. However, it is only focusing on people who are alive not deceased. After a person passed, his/her friends can only view the pictures or posts there, but no one can make more comment or share the extra memories they have with deceased person there. Eventually, people who are lives will disconnected when their loved one passed away.

Picture Resource: Google

Dadbot

Dadbot is created by James Vlahos which turned the memory of his dead father into a chat robot. This is a voice AI, that can keep the memories of their loved one by using the voice, and the way the deceased person used to responded when they alive. Just like a memory book, people will not forget about the stories from their loved one. However, it does not have strong feature to keep the family together, and share the memories that they have with their loved one.

Picture Resource: Google

Keep Their Memories

Personal app that people can share stories, photos or videos of a loved one. They can also make a comment of those memories. This app brings everyone together and keep them connected with not only their loved one but also people who are alive. However, it would be great, if it can also connect people physically instead of virtually.

Persona

Picture Resource: Google

Emma

Emma is a 12-year-old girl. She is curious about everything and her daily life only consists of going to school.

She does not like math and numbers but she likes history and literature because she likes to read and listen to stories.

Her grandfather passed away when she was young. She did not know her grandpa well but she remembered some of the good times with him. She is always wondering what her grandpa was like and some of his life's stories.

One day, she got an assignment from school which required her to find out a family story and presents it to the class. She began to ask her father of her grandpa’s story but the father did not know too much detail.

Emma’s father was the youngest one in the family, all he knew is grandpa was always working on the ship and did not have too much chance to stay home with the family so he did not have too much stories to tell Emma.

John

John who is a 73 years old man, lost his wife after he suffered from periampullary cancer. He's been married for 50 years and he was the main caregiver while his wife was in the hospital. Two weeks after the wife passed away, John’s mood was extremely low. He felt he should have done more for his wife before she passed away.

John has a difficult time falling asleep. He usually went to bed at 2 am and woke up at 5 am. He had a poor appetite and he could not eat well. He visited his wife’s grave 3-4 times a day while his daughter was at work. John felt hopeless and sometimes he was driving his car without knowing where he was heading.

John looked like a mess, his hair was not combed properly and his clothing was disheveled. He appeared tearful and depressed and conversed more quietly and slower than usual. John was not showing or expressing his feeling to anyone because he did not want to burden others with his feeling.

Picture Resource: Google

My Logo-WithU

The mark for the logo is combination of two circle representing the head and heart shape representing the love. The red part of the heart representing the love of one. The blue part heart represents an upside-down tear as well as the deceased beloved.

One leaning on another. Those two people are representing love and lost. They are always with us when we lose our loved one. Like a lifeline, the name WithU connects the soul and hearts to each other, it represents people we love are always connected.

Colors

The color of the blue always makes people feel sad, cold and depress which represent the feeling of my client when they use my brand. Although all of negative of blue represent, the color blue makes people feel calm. In fact, the color blue “has positive affect on the mind and the body…it invokes rest and can cause the body to produce chemical that are calming and exude feelings of tranquility” (Bourn, Color meaning: meaning of the color blue). The color blue help people feel calm which can be very helpful to people who

is grieving.

The color of turquoise is like jade. In Chinese, people believe jade can bring good luck to people and protect them away from negative energy. It is a color of life, renewal and growth. It also “has healing power and is understood to be the most restful and relaxing color for the human eye to view.” (Bourn, Color meaning: meanign of the

color Turguoise)

The color red usually gives people “feeling of love, passion, desire, heat, longing and joy...”(Bourn, Color meaning: meaning of the color red). With this color, it will make my user feel loved and wanted.

Typography

The typeface that I use for logo is script so it will connect together. The typeface that I use for heading and Tagline is Georgia. With the heavy weight of Georgia, it will make word more notable. The body text, that I used is Calibri. With the combination of Georgia and Calibri, it will make the view more smoother.

ILlustration

When there is no photography, there will be illustrations for the brand. My illustrations combine four different symbols, a person, two different types of flowers and a tear drop. The symbol of the person represents our love others. The flower with six petals represents the love we gave to our loved one. The flower with three petals represents the family get together. Finally the tear drop represent the lost feeling of our loved one. Those combinations, it create the theme and the feeling of our brand, WithU.

Mobile app

The app WithU provides the need for families who have lost loved ones. WithU solves the problem of people who grieve alone, helps them to remember the great stories about their loved ones, and turn the negative events into positive energy. My design for the logo, images, colors and illustrations is reflect the branding identity so people will recover quicker from bereavement.

Choose Your Beloved

You can decide which loved one you want to pick.

Give Flower

Give a virtual flower to your loved one.

Leave Message

Leave message to your loved one.

Homepage

A homepage provide collection of photos, events and connection with your family and close friends.

Photos Collection

You can view all of photos that you and your family and close friends uploaded to here.

Information Center

Once click on the photos, you can review the date, location, people and story about the photos so the memories will not get lost in time.

Click Here to test it in Adobe Xd

Learning

I spend a year on this project, and I thought I had enough time to do everything. However, I was wrong. Unlike other project, I didn't settle down my topic until six month later, and I am glad I pick this topic for my senior project. Thought out the process, I learned more story about my grandma. I also learned how people grieving. Some people speak out but others are not. No matter which type of the person, they all need family support. It was very challenge when I asked how people grieve. Some were very emotional like crying, or angry, and others were silence. I learn grieving is a very sensitive topic, and I need to use the word carefully without making them emotional.

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